Andreea, a business development leader at Givaudan, specializes in strategic partnerships and innovation. With 16+ years in B2C and B2B innovation management for leading FMCG companies, she accelerates the go-to-market process for new solutions and creates business opportunities through collaborations with start-ups, suppliers, and partners. She serves as a strategic advisor to leadership, providing insights to guide investments and prioritize opportunities. She manages the European start-up and partnership portfolio and leads the Front End Innovation programs in Europe.